<p>We have always been on the side of consumers</p>

 

We have said it many times, and we will never tire of repeating it: for us at Zarotti, the sea is everything. First and foremost, it represents a great responsibility because when you choose to be Ambassadors of the Sea, it becomes natural to also advocate for its needs, interpret its reality, and guarantee its health.

Our production activity is inseparable from an ethical and responsible approach and a constant search for eco-sustainable solutions with reduced environmental impact. There are many choices that embody this approach, and a tangible proof of this commitment is our sustainable fishing practices certified by Friend of the Sea, a project of the World Sustainability Organization that has become the leading certification standard for products and services that respect and protect the marine environment.

We are increasingly convinced that sustainability certifications are a crucial element in today's landscape of conscious consumption because they provide consumers with clear and verifiable information about the origin and environmental and social standards adopted in production. This conviction is also supported by a study dedicated to analyzing and documenting changes in the spending habits of Italians (at supermarkets and hypermarkets distributed throughout the national territory) conducted by the Immagino Observatory and promoted by GS1 Italy.

According to this research, consumers in the past year have rewarded reliable sustainability certifications, and Friend of the Sea, which recorded a 6% shelf growth, is an example. The total value growth of Friend of the Sea certified products on the shelves of Italian supermarkets is in line with the increasing interest of consumers and, consequently, the commitment of producers and retailers towards a lower-impact, controlled, and certified supply chain.

And with our ethical choices, we have always been on the side of consumers.