<p>Tradition, sustainability<br /> and innovation</p>

Gianluca Simone's (Zarotti S.p.a commercial director) interview on FOOD

Zarotti philosophy is expressed in three keywords: tradition, sustainability and innovation.
- Tradition and modernity: the entire Zarotti range is out with a 100% renewed total look.
Starting first from the restyling of the logo, to worthily celebrate in the shapes and colors the origin of the company (the "good South of Italy"), its values and its philosophy: the red of passion, the yellow of light and heat.
- Transparency guarantee: the new product look&feel strengthens the brand awareness. There are dedicated colors for each of the 5 lines: yellow/delicacy, red/gluttony, blue/tradition, light blue/lightness and wellness, black/excellence.
- Sustainability: with “green” packaging.
All packagings, in glass or tin, are fully recyclable: by 2024 Zarotti aims to become 100% plastic free.