<p>#AMICIDELMARE</p>

Together with Tunnel Studios we have reached a new milestone: we were awarded in the food section at the 21st Press Outdoor & Promotion Key Award for our sustainability campaign #AMICIDELMARE. 
This campaign aimed to transform consumers into true ambassadors of sustainability values ​​through the reverse marketing approach.
The Press, Outdoor & Promotion Key Award, organized by the Media Key group, is a national recognition that aims to promote the creativity and effectiveness of communication conveyed through the press, OOH and different forms of external communication, events, operations promotional and packaging.
Our multi-subject campaign, with the innovative reverse marketing approach, aims to involve the target with "contrary" messages that start from the consumer towards the company. This tactic aims to capture the public's attention by raising awareness of environmental issues with the aim of transforming them into true active supporters of sustainability. Furthermore, this campaign fully embraced our company policies aimed at reducing the use of plastic, choosing eco-friendly labels and adopting sustainable fishing practices.

Finally, again for this campaign, we also received a nomination in the integrated campaign category.